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The founder of the fashion house is Dirk Bikkembergs, a representative of the Antwerp Six of Belgian Fashion Avant-gardists. Some publications began to call him a "football couturier" after his extravagant show of the collection at the San Siro Stadium in Milan.
Bikkembergs' style direction was "casual" and "sports", which turned many people's heads. Uniqueness, simplicity, original cut and comfort - all these qualities of the brand paved the way for the maestro to glory.